Welcome to Stately Magazine - a market-specific publication aimed at those aged 55+. This particular demographic has sizeable disposable income and the resulting ability to travel, acquire real estate, make financial investments and acquire luxury items. More often than not they are mortgage free and their children have left home leaving them ready to embark upon a new and exciting chapter of their lives.
Our research has shown that 78% of this demographic feel misrepresented, patronized and unfairly labeled as 'old'. The poll also indicates that this section of society react by actively avoiding those brands that ignore them.
Being over the age of 55 is not what it was 20 years ago - J-Lo, Jennifer Aniston, Tom Cruise, Jim Carrey, Will Smith, Brad Pitt , Michael Jordan and Claudia Schiffer are a handful of well know quinquagenarian.
The most important statistic is that the over 55s hold 78% of Canada's wealth and therefore have the spending power to make a difference.